LC 02 : Developing leadership communication strategy

In this chapter, you will learn about establish a clear communication purpose, develop your communication strategy, analyze your audiences, and organize written and oral communication effectively. Strategy consists of two actions : 1. Determining goals and 2 developing a plan to achieve them.

To achieve your intended results, you first need to establish a clear purpose. You will usually find that you have one of three general purposes :
- To inform - transfer facts, data, or information to someone
- To persuade - convincing someone to do something
- To instruct - instructing someone in a process

Your strategic planning can be complex or simple, but you should build it around a methodical approach that calls on your analytical skills, just as you would call on those skills for any problem you need to solve.

Leaders need to communicate to audiences with a range of expertise from the layperson or non expert to the technical or highly specialized individual